Insights

Every Olympics introduces a unique and unconventional sport that captivates audiences. Paris 2024 is no exception, but some of this...

Social proof is the backbone of modern marketing, operating on the premise that people are inclined to follow the behaviours of others,...

Influencer marketing has for some time now become an essential strategy for brands looking to reach and engage their target audience....

What is influencer marketing? Influencer marketing is a type of marketing that involves partnering with individuals who have a notable...

One of the most common questions we get asked as influencer marketers is how much should you should pay influencers?  Unfortunately, no...

Measuring and benchmarking an influencer campaign is an essential step to determining the success of your projects and identifying areas...

Influencer marketing is an ever-evolving channel, so keeping up with channel trends and behaviours is always essential. To help, we’ve...

Australia’s screen time is at an all-time high with Aussies spending more and more time on social media. With this in mind, social...

If you’re reading this then we’re sure you know how influencers can be a great way to increase your brand’s awareness and engage your...

Product seeding is a powerful marketing tactic that businesses can use to promote their products through influencer campaigns. Done...